What is the name of your company?
What exactly does your company do?
MedicCast Productions is a audio and video production company specializing in health journalism. We cover all aspects of health including consumer information and technology, nursing care and education, emergency medicine, and more.
Why did you start this company?
I went looking for a podcast for paramedics eleven years ago and when I didn’t find one, I decided to start one of my own – The MedicCast. Then I went on to create more programs for other health professions like The Nursing Show, and for consumers like Health Tech Weekly. I now produce seven health-related programs each week both by myself and in association with a variety of partners.
What was the process like? Help us understand what it is like for a nurse to start their own business
Starting a business is both scary and exciting, but in the end it can be very gratifying. Nurses possess some unique skills that translate well into business creation. These skills improve their chances of success as an entrepreneur. Among these are prioritization, critical thinking, and interpersonal communication and education skills.
What has the hardest thing been in starting your business?
The business started slow (like many businesses). My biggest challenge was explaining what I did as a nurse journalist to potential partners in the healthcare space. It took a lot of work, meetings, elevator pitches, and face-to-face interactions before I was able to land that first sponsor for my programs. It paid off, though. Now the sponsors come to me.
What has been the most rewarding thing about starting your business?
My goal has always been educating my audience about healthcare best practices, research, and trends. So, when I hear from students in the health professions about how my programming has helped them pass their classes or prepare for their chosen profession in some way, it makes all the hard work and perseverance worth it.
What would you say are the five most important resources for a nurse who wants to start their own business?
- U.S. Small Business Administration – tons of information about starting a business and setting up things to get started on the right foot.
- The National Nurses in Business Association – which provides information and resources for entrepreneur nurses at all stages of their ventures.
- Podcasts, podcasts, podcasts – no matter what your specific idea for your startup business, there are podcasts out there that have information for you to help you get started, and move forward in building your business. They are free and help in many ways.
- Square – For those selling physical goods and services, having a way to take credit cards is essential. I used to have a special bank credit card account but found it expensive and hard to navigate the rules. I switched to square and now pay only a small percentage per transaction with no monthly fees (which were killing me from the bank). Plus you have your store and cash register in your pocket wherever you go. There are other services like Square out there but that is what I use.
- Business accounting software like Quickbooks or similar products. These help you set up your business books right from the start and make it easier to stay organized which is key come tax time at the end of the year.
Do you have any exciting success stories to share with us?
One of my greatest success stories as a nurse journalist was being asked to host the official podcast for the Johnson & Johnson Campaign for Nursing’s Future. The podcast can be found at NursingNotesLive.com – It was an honor to be recognized as one of the top online voices for nursing and hosting the show and doing the interviews with nurse leaders every month is a wonderful part of my business.
Do you have any unfortunate stories that you could share with us to prepare and warn us of the possible pitfalls of being a self-employed nurse?
I don’t have a specific story to share regarding challenges, but would simply say that it is sometimes hard being the only one in charge. When something doesn’t go right, you are the only one who can fix it, or take the blame. These are the times when being your own boss can be hard because sometimes you have to take a long hard look at yourself and fix what needs to be fixed.
Are you currently making six figures?
Yes, I am
What do you want nurses to take away from this interview?
I have found the local small business association to be most helpful in getting the proper paperwork completed. The Nurses in Business Association has been most helpful with articles and information. I could not have started this without my wife – my biggest supporter.
I have owned several businesses in my life and I believe that it is the entrepreneurs that move a community forward. You could be that nurse entrepreneur that takes nursing to the next level. Join us and take the leap. It is worth it!
Jamie Davis, RN, NRP, B.A., host of the Nursing Show is a nationally recognized medical educator who began educating new emergency responders as a training officer for his local EMS program. As a media producer, he has been recognized for the MedicCast Podcast, a weekly program for emergency medical providers like EMTs and paramedics, and the Nursing Show, a similar program for nurses and nursing students. His programs and resources have been downloaded over 6 million times by listeners and viewers. Find out more at NursingShow.com